|
A Symbolic Unification of Occasion and Venue
 When they presented their Logo for the Salian Year 2011 for the first time back in 2009, the sponsoring organizations of this unique anniversary celebration--the City of Speyer, the Diocese of Speyer and the Historical Museum of the Palatinate--began their wide-ranging promotional campaign. The Salian Year logo is designed to speak to the emotions of not only people of various demographic groups but also to a variety of cultural backgrounds.
The logo portrays symbolically how the occasion and its location blend together. It compresses individual visual elements in such a way that the visual subtext quickly becomes apparent to the viewer. In choosing the visual elements, the sponsors quickly settled on the Cathedral, as the “largest and most important symbol of the Salian Year” and something that is already associated with all anniversaries. The Salian Empire’s Cathedral already belongs to the most significant accomplishments of European history (in 1981, it was accepted into UNESCO’s list of World Heritage Sites).
As a second important image, the burial crown of emperor Conrad II was chosen. It not only represents the Salian family but through its placement in the burial plot in the Speyer Cathedral, it symbolizes an awareness of the dynasty and the claim to power based on it.
The lettering, „Salian Year 2011“ refers to the year’s great theme.
In addition, the logo offers as much room as possible for modular communication of the individual anniversaries. Examples may be seen on the banners which have already been titled with the anniversaries of Citizen Freedoms and the Consecration of the Cathedral.
The colors, black and ochre provide immediate identification. This color combination achieves a sense of space and perspective, especially on the banners.
The goal is to inform equally the most varied target groups as to the uniqueness of the Salian Year, to arouse their curiosity, and to establish, as soon as possible, a positive mindset toward 2011.
Further information on the Salian Year: Salian Year 2011
|
Tourismus